02 Chairman’s Message • We must always stay abreast of new developments and create customer value based on our strengths03 Focus• Chairman Koo Bonmoo Reviews LG’s Design Competitiveness04 Special Report • "Simple is the New Smart" LG G3 Globally Launched08 New Product • Wonder What Changes Occur in Your Body?-’Heart Rate Earphone’ & ’Lifeband Touch’09 Technology • Time Has Come for Chatting Appliances - HomeChat™10 Opinion• Open Innovation Environment and Trends14 Automotive Solution• LG Mobilizes Group - wide Capabilities in Automotive Parts16 Interview• Daniela’s Dreams Come True in Korea18 Marketing• Connecting through Sports, LG’s Global Sports Marketing 20 Entrue World 2014 • Sharing Technologies that Change Lives22 Ad Story • Cerebral smile 24 Business Insight• "Reason for Existence" Makes Us Different26 Corporate News• Latest LG News29 Editorial Office
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