03Chairman Message
"We must not set our standards or business directions
on the basis of what our competitors do."
04Focus 1
Chairman Bon Moo Koo Takes Direct Actions to Secure
Global R&D Talents
05Focus 2
Pay Close Attention to Design Even If it is Out of View
06Corporate News
Latest LG News
08Special Report
Founding Chairman In Hwoi Koo Joins CEA Hall of Fame
10Interview
Marketing 101 from HA Company’s New CEO
12LG WAY
Part 1_Chapter 3 : Less talk, active listening
Rational Management:
Management Based on Respect for the Individual
16Business Report
LG CNS Pride of Leading IT Country, South Korea
18Here is LG
LG ’Lights Up’ Yeosu Expo
20Designovation
The Third of the 5 Principles for
Successful Designs : Pleasurable Designs
22Promotion
Fulfiling Every Boy’s Soccer Dream
24Promotion
LG Train of Innovations and Kind Deeds
26Socially Responsible LG
Inspiring Young Musicians
28Biz Trend
Soft Competitiveness, Changing the Future of Corporations