LG

■ Hosted webinar to provide technical know-how content to Chinese aesthetics customers even in the current COVID-19 pandemic situation
 
 
LG Chem is strengthening its technical know-how marketing in order to capture China’s premium filler market.
 
LG Chem announced that on the 22nd, the Company hosted a webinar to demonstrate the filler treatment method suitable for East Asians in order to provide high-quality technical know-how content to the customers even in the current COVID-19 pandemic situation.
 
In this webinar, LG Chem presented the results of research carried out so far in order to strengthen the ‘balance’, which is the core value of the ‘Y-Solution’ brand. Furthermore, the Company demonstrated the proprietary treatment method (Balance-L) using the Y’-Solution’ for customers seeking ideal facial volume.
 
First, LG Chem delivered the results of a research ('3D Balance Asian Face') that multidimensionally analyzed the facial features of 20 East Asians selected by Korean and Chinese medical staff and indexed factors such as the proportions and angles of the face.
 
Following the presentation, a virtual face with the ideal balance was made and presented in 3D using the results of the earlier research. The scientific treatment method using clinical anatomy was presented using a three-dimensional simulation, which caught the attention of the Chinese customers.
 
LG Chem plans to continue expanding technical know-how content with expertise in order to continue providing differentiated treatment experiences to customers in the Korean and Chinese beauty and medical sector.
 
Hyeja Kim, the leader of LG Chem’s Aesthetics Division, stated, “We will quickly find the best way of meeting the needs of our customers based on closer communication with customers and further enhance our competitiveness in the aesthetics business by continuously expanding such a technical know-how content that can provide practical insights.