LG

LG Endangered Species Series is back in Times Square with monarch butterfly, in collaboration with The Americas, a 10-episode documentary series narrated by Tom Hanks on NBC and Peacock. The campaign brings the monarch butterfly’s journey to life, showcasing its multigenerational migration across thousands of miles Its population is declining due to climate change, habitat loss, and excessive pesticide use. More species will be spotlighted in 2025, with one selected through online voting in March. This ongoing initiative strengthens LG’s commitment to conservation and aligns with its partnership with The Americas, reinforcing the importance of protecting endangered species.