LG

SEOUL, Sep. 26, 2023 — LG Electronics (LG) is highlighting the portability and durability of its LG gram ultra-lightweight laptops with the new Travel light with LG gram campaign. The campaign is a collaboration between LG and top global air carrier, American Airlines, who have teamed up to create an immersive LG gram experience at American Airlines’ Admirals Club® Lounge in Terminal 5 at Los Angeles International Airport (LAX). Frequented by approximately 900 travelers a day, the premium Admirals Club® Lounge is a fitting venue for hosting LG gram and its ‘jet-setting’ brand campaign.
 
Travel light with LG gram gives American Airlines customers the chance to explore the LG gram lineup of ultra-lightweight and ultra-portable laptops as they wait to board their flights. Boasting impressive screen-to-body ratios and sleek, compact designs, LG gram laptops are ideal for modern travelers. Their minimal weight and thickness make them easy to pack and carry, while their performance and features make them suitable for both productivity and play.
 
Compliant with the U.S. military’s MIL-STD-810H standard, LG gram laptops are not only portable, but sturdy enough to withstand life’s many adventures. LG gram laptops deliver the durability and reliability that pass MIL-STD-810H military durability testing, which tests seven different factors, including resistance to shock, dust and temperatures. Powered by the latest 13th Gen Intel® Core™ processors, this year’s models are perfect for travelers, delivering productivity-boosting benefits together with long-lasting battery life and premium picture quality.
 
The LG gram experience booth, located inside the Admirals Club® Lounge at LAX, will enable American Airlines passengers to see for themselves why many consumers worldwide choose LG gram. The 2023 lineup features LG gram laptops in various screen sizes, the versatile gram 2-in-1, the sophisticated gram Style and gram SuperSlim models, which both boast OLED displays, and the portable monitor, +view for LG gram.
 
In addition to learning about the portability and performance of LG gram, visitors to the experience booth can receive convenient travel extras – such as a wireless charging mouse pad and free Wi-Fi on American Airline flights – by participating in Travel light with LG gram. Those who aren’t passing through LAX can still enjoy LG’s campaign by taking part in travel-themed LG gram events on LG.com, with prizes including travel vouchers, and LG gram laptops and monitors, up for grabs.
 
“The LG gram brand and American Airlines share a common objective: to deliver the ultimate customer experience for people on the move,” said Seo Young-jae, senior vice president and head of the IT business unit at LG Electronics Business Solutions Company. “Offering ultra-lightweight designs and first-class performance, LG gram is the perfect companion for those who live life on-the-go; from business travelers to digital nomads.”
 
Travel light with LG gram runs from September 27 to October 26 at American Airlines’ Admirals Club® Lounge in Terminal 5, LAX.