LG

In line with its ongoing efforts toward capturing global water purifier markets, LG Electronics released new water purifier models in India. Since its 1997 launch in the country, LG Electronics has engaged in marketing activities tailored for local consumers and successfully established itself as a premium electronics brand, based on which it plans to position itself as a premium brand in the water purifier segment. The company’s new water purifier models offer water filtration features that best suit local water quality, including a five-step filtration system. With the “2 in1 Water Solution” function, these products not only produce drinking water but also provide fresh water for washing food ingredients such as fruits and vegetables. In addition, the new purifier products’ UV Circular Sterilizer performs a 30-minute UV sterilization cycle every six hours to prevent growth of bacteria within the water tank. Moving forward, LG Electronics plans to secure and further strengthen its superior market position in the water purifier market with strong product competitiveness.