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About LG
LG Way CI History Affiliated companies LG Sciencepark
Media
Press Release Video
ESG
Strategy Performance Practice Policy Report
IR
Corporate Governance Financial Highlights IR Archive Contact IR
Press Release Video
LG Electronics

LG No.1 Brand in Global Washing Machine Market for Seventh Consecutive Year

2015.04.21
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For the seventh consecutive year, LG Electronics (LG) was named the number one washing machine brand worldwide in 2014, accounting for 12.4 percent of all washing machines sold.1 In front-load washing machines, LG was again the top brand globally in 2014 for the sixth consecutive year with14.7 percent market share1 and number one in the highly competitive U.S. market for the eighth straight year. The success of LG washers can be attributed to a number of innovative advances in washer technology. For example, the Direct Drive motor, attached directly to the washer’s drum, increases performance and durability. LG’s 6 Motion technology has a touch as delicate as handwashing, helping to reduce wrinkles and damage to clothes. Another important innovation has been the TurboWash™ technology, which uses high pressure water particles that dramatically reduce washing time.
 
LG’s front-load washing machines have been recognized all over the world for their outstanding reliability and durability by leading consumer magazines from Spain (OCU-Compra Maestra), Italy (Altroconsumo) and Australia (Choice). A leading U.S. consumer magazine rated LG’s front-loaders as most reliable for six consecutive years through 2014. Germany’s Association for Electrical, Electronic and Information Technologies (VDE) and other consumer organizations have also recognized LG’s front-loaders for their durability.
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